Within the music industry, the name of Roc Nation executive Desiree Perez is often discussed in terms of her tough negotiating style and the success she has created developing artists for the label. In many ways, the work of Desiree Perez is often seen as the precursor to the “#MeToo” campaign which has swept through the media industry in the last few months like wildfire with many male executives outed for their sexist attitudes towards women. Desiree Perez was taken aback by recent comments by the President of the Recording Academy, Neil Portnow who stated in a recent interview the time had come for women to “step up” to seal their place in the music industry.
Six of the top female executives in the music and media industries put together a carefully worded open letter to the Board of Trustees of the Recording Academy explaining their belief the organization was “woefully” out of touch with modern music.Although the executives headed by Desiree Perez may not have called for the resignation of the Recording Academy President these calls have been made by others including powerful talent managers and lawyers.
Understanding the growing power of the top female executives in the media means looking at the work of Desiree Perez as a sign of the influence women are now having on the industry as a whole. Perez herself is known as one of the most distinctive negotiators in the media who created a $25 million sponsorship deal for Rihanna’s “Anti” world tour with electronics giant Samsung. The most recent tour of RocNation head, Jay-Z proved the most successful to date when Desiree Perez stepped in and negotiated a deal with sportswear giant, Puma to fund major parts of a much-anticipated series of live events.